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A piece lit on the sweep

PLATINUM Point, piercing in Parnell, Auckland

Ear piercing, $150·Every spot·Prices

Gold and titanium, fitted and pierced in one room in Parnell. Every price you see is the total.

The case The case below
In the room today

The case

Round Afghan, 14k white gold, 1.25mm blue sapphire Round Afghan, 14k white gold, 1.25mm blue sapphire, worn in a rook, pierced at Platinum Point 14K W Round Afghan $575 pierced 14k white gold · 1.25mm blue sapphire · 4mm Pierced here, in a rook. See the piece Tiny Borderline, 14k yellow gold, 3x2mm anastasia topaz pear Tiny Borderline, 14k yellow gold, 3x2mm anastasia topaz pear, worn in a conch, pierced at Platinum Point 14K Y Tiny Borderline $915 pierced 14k yellow gold · 3x2mm anastasia topaz pear · 7x6mm Pierced here, in a conch. See the piece Bitter Sweet, 14k white gold, 3x1.5mm london topaz marquise 14K W Bitter Sweet $1,300 pierced 14k white gold · 3x1.5mm london topaz marquise · 11.5x6mm See the piece Ripple, 14k yellow gold, 2.5mm oregon sunstone faceted 14K Y Ripple $830 pierced 14k yellow gold · 2.5mm oregon sunstone faceted · 8.5mm See the piece
All of the case
Calla Lily, a BVLA piece in rose gold with pink sapphires and a pearl
Calla Lily, by BVLA. Made in Los Angeles.
The gold

Made by hand in Los Angeles. In your hand in Parnell.

Every gold piece we pierce with is made by BVLA, a company in Los Angeles that has made precious body jewellery, and only that, since 1996. Each piece is drawn, made, set and polished by hand in workshops BVLA owns, and carries a guarantee against a fault in the making for as long as you own it.

BVLA is certified by the Responsible Jewellery Council for how it makes its jewellery.

All of it is in the room. You hold the piece to your ear before anything is marked, and a new piercing is done with it, so the first thing in the hole is the gold you chose. From $350, with the piercing in it.

See the caseWho BVLA are

You say yes to the spot before we pierce it.

We start with what you came in for, and what you had in mind for jewellery. Titanium and gold are both on the tray, and every price is a total.

We hold the pieces up to your ear until one looks right, and that decides the spot. Aftercare and your four-week checkup are sorted before anything else happens.

The whole visit, in six lines
A piece drawn in pencil on kraft A piece worn

What we pierce

Every price is the whole cost, with the jewellery in it.

Where we are

389 Parnell Road, Parnell, Auckland 1052. Open the map

Open seven days, by appointment: Monday to Friday 11am to 6pm, Saturday and Sunday 10am to 6pm.

By car: park on the street, or in the paid parks along Parnell Road.

From Britomart: the InnerLink bus leaves Waitematā Station and runs along Parnell Road. Get off at St Georges Bay Road, about 50 metres from the door. On foot, it is about half an hour.

From Newmarket: the InnerLink runs the other way to the same stop. Or take the train one stop to Parnell station, then walk about 800 metres.

One client in the room, forty-five minutes that are yours.

Come in

Piercings from $150 with titanium, from $350 in 14k gold. Your checkup is at four weeks, and it is free.

Book 09 949 0940